Why writing a weekly newsletter will make you rich, wise, and beautiful

Whoever you are–whether you're a business owner, a beginner, or just a random person who's interested in learning about newsletters–your life will significantly improve if you start writing one every week.

Let me explain.

As a business owner who markets on social media, you're constantly faced with the problem of finding the right balance between providing free value and pitching an offer.

On one side you need to give immense upfront value if you want to succeed at content marketing, and on the other side, you don't want to sacrifice that goodwill by pitching too much. And there is also the fear of providing too much for free, and exposing your entire product or service (this is especially true for Done-With-You or Do-It-Yourself offers).

The solution, you might've guessed it, is a weekly newsletter. This precious thing in the universe allows you to pitch something that's not only free, but also valuable, and that qualifies leads, builds an owned sales asset, compounds long-lasting trust, improves your writing skills like nothing else, enables you to nurture leads/clients, can be re-purposed to any other form of content, captures leads on social media without sacrificing goodwill, improves your product, and makes you extremely beautiful.

So let's get a bit more specific.

So let's start at the beginning. Your offer.

Your offer is the heart of your business. The product or service that you deliver.

One level above that you have sales, and one above that, marketing. I don't want to bore you I promise, but hang on, it's going to make sense.

Right now, if you have an offer, and get clients or customers through social media, you are doing both: marketing AND sales on social media. I'm talking about inbound here of course.

But here's the thing about social media: People consume stuff on there because it's free. If you sell them, they start liking you less. That's the name of the game.

Additionally, you are selling to random, unqualified leads.

Qualified leads want to buy, and they will buy if you have a path for them. But unqualified leads, who maybe could've become qualified leads in the future, will disregard you.

Therefore, it makes sense to offer free and valuable extra content to people who are interested in your stuff and to sell only to those. By adjusting the newsletter theme or the lead magnet to your main offer, you can filter out those who wouldn't have bought in the first place. Respecting this, pitching your newsletter not only prevents sacrificing goodwill but even builds it.

A.k.a.:

1. attracting leads through social media

2. capturing qualified leads through newsletters

3. and selling to qualified leads in extremely useful, weekly value-bomb

The next beautiful thing that happens when you run a weekly newsletter is that it adds value to your product. Clients or customers who are also subscribed to your weekly newsletter will not really differentiate the value they receive there from the total net value they receive from you. They will attach it to your product or service.

That's why it's so important to deliver in your letters, and not let them decay into pure sales letters. Please don't let this happen. Treat your newsletter with respect, because you can even use it to find new solutions that can be added to your product or service.

Writing your newsletter will become a very meaningful thing to you because you help people improve their lives for free, and additionally help your business grow since more upfront value equals more perceived value regarding your offers.

It will also improve your writing skills immensely, and train your mind to bring thoughts to an end until solutions are found. Meaning; it will transform you into a better thinker, and educator.

Now, only two more things before I tell you how writing a weekly newsletter will make you more beautiful.

If you capture leads via email you build an email list. That alone is an asset. Your email list can't be taken away from you. You own it. No account suspension, shadow ban, algorithm change, or competition can take your power to send an email to your beloved lead. And newsletters also have very low unsubscribe rates on average (0.19% to 0.27%).

Finally, a very underrated aspect of newsletters. A letter is a long-form text, which is the purest form of content. It can EASILY be repurposed to YouTube scripts, blog posts, threads, tweets (sorry X's), carousels, shorts, and whatever else. It will be the ultimate fuel of your marketing machine.

Now that you have read all this, you're asking: "How will a weekly newsletter make me more beautiful?"

Well let me tell you how.

By writing a newsletter consistently you write code into the software of your mind. Your software experiences an upgrade. This upgrade leads to improved communication, posture, facial expressions, and financial status. All things that make you more beautiful.

So if you want to become richer, wiser, and more beautiful, start writing a weekly newsletter.

I hope you enjoyed this letter about letters.

Have a wonderful morning/day/night!

TLDR: Go to Beehiiv or Kit, launch your newsletter, write your first one, and stick to writing one every single week until the day your soul leaves your body.

-Ömer

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