Writing a letter doesn’t mean opening an empty doc and starting to pour out your brain and your heart.

That is called spontaneous art. Or at least I call it that way.

A good letter is built.

You craft it like a sword, step by step.

The following text will give you a clear blueprint for how to craft a letter.

Again, this is not for the artist who wants to find himself, but for the scientist who wants to change the reader’s behavior deeply and permanently (education).

So let’s get into it…

Step 1

Come up with a clear promise for the letter.

The crafting process begins with determining which value is delivered to the reader. That should be a promise. For example: “5-step blueprint to writing good letters.” The reader wants to know why they should spend their time reading the letter. And you, as the writer, need clarity when crafting so that one predetermined problem can be solved most effectively.

Just ask yourself what you want to teach in this specific letter. Then write it down as a promise.

Step 2

Turn the promise into an enticing header.

Don’t get too fancy here. The most important thing is clear communication of the letter’s promise. The reader has to know what the letter is about. You can obviously use controversial, cool, or interesting titles to capture attention, but the promise must be clear.

Read the header of this letter. It’s a “cool” title to capture attention, and then a plain description of the promise.

Step 3

Deliver on the promise like a robot.

This is the meat of your letter. The promise of this letter, for example, is to show you how to write a good letter in 5 steps. The bullet points I therefore collected before I began writing were those exact 5 steps. Hint: I didn’t know that there were 5 steps before I did my research. It was only “steps”.

Create bullets of pure information and deliver on your promise.

Step 4

Turn each bullet point into three paragraphs to deliver the information most effectively.

There’s a science to teaching. Don’t just throw information at your reader, format it thoughtfully. First, you state what the information is so that they know. Then you explain why it is this way and explain it in more detail so that all their questions are answered. Finally, you give clear advice or instructions on how to implement the information to make them do something.

Take the information from your bullet point and answer the following three questions:

• What is it?

• Why is it this way?

• How is it implemented?

Step 5

Add a personality (voice) to the text, and edit it for clarity and beauty.

The letter shouldn’t seem to be written by ChatGPT. Make it human, ideally by adding your authentic personality. No one will read a newsletter that wasn’t clearly written by a human being. They would just search the Internet for the information. Additionally, editing the text for clarity and beauty will make it more likely that your reader will read the letter, enjoy the read, and take the information in.

First add the personality with singular words, examples, mini-stories, or jokes perhaps. Then edit the text for clarity and beauty by adding different fonds, spaces, and sizes.

That was the meat of this letter as you might’ve noticed.

You’re currently in the process of passing through the bottom bread of the burger.

Use this blueprint if your newsletter has the purpose of educating your reader.

If you write just for fun, ignore this. Do your thing haha.

Here are the 5-steps as a list so you can paste them somewhere to use as necessary:

• Come up with a clear promise for the letter.

• Turn the promise into an enticing header.

• Deliver on the promise like a robot.

• Turn each bullet point into three paragraphs to deliver the information most effectively.

• Add a personality (voice) to the text, and edit it for clarity and beauty.

Hope you found this useful.

Just one more thing before you hit the plate:

Give this blueprint a try. Once at least. Then make a judgment about it.

With that said.

Bye!

-Ömer

By the way, I ghostwrite newsletters: link

Check out the Ozmania community: link